Ice Cream Principles.

Posted on May 28, 2008

Suffice it to say that I’ve given some serious thought to the many virtues and wonders of ice cream.

As far as I can tell its a miracle food.

Might not have anti-oxidants but it can certainly work some magic.  

Despite my deep respect and affection for ice cream, I can say with complete certainty that I’ve never thought about a code of ethics for the whole category.

And I’m pretty sure that my version of a code for ice cream would go something like: eat it often, eat it happily and share when necessary.

The Pacific Ice Cream Manufacturers’ Association, however, penned something considerably more thoughtful. 

Take a look below to see the credo that shaped their organization, as written back in 1922.

Good inspiration here for how precise language can articulate value systems and galvanize an organization around core beliefs.

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