Big Hunch
Posted on June 17, 2009
After spending more time with Hunch, I began to realize its power…not as a search engine…or as a social network…but as a “recommendation engine“. As more members join, the power of its crowd-sourced wisdom grows exponentially. It becomes a super-Digg focused not on what’s cool…but rather on what matters. If the need to get information to make decisions is at the core of most Internet searches (as I believe they are)…then Catarina Fake and company are really onto something.
Hunch is fun when you are asking a question like “should I ride my bike to work”…but it becomes incredibly powerful when it is answering the question “where should I get my car serviced?” or “what management consulting firm should I hire?”.
I am still not certain how they will monetize Hunch…other than by providing paid subscriptions or perhaps advertising opportunities (but that’s just a hunch).
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The site is very well setup to be monetized (results). I think subscription-based model is definitely not the way to go. User’s (contributors or regular users) will not go for it. Fake says the site is already 40% monetized now (see quote below from TechCrunch article):
“Fake estimates that about 40 percent of the topics on Hunch right now are monetizable with ads or affiliate links. If you try to use Hunch to figure out which camera you should buy, for example, and the answer turns out to be the Nikon D80, already you will see a sponsored affiliate link to Amazon. Other business models might emerge in the future.”
Eric,
Thanks for the quote from TechCrunch. It makes sense. I also agree with you completely about subscriptions. I don’t think that they would be viable long-term.
The affiliate links are interesting…but do you think that they could negatively affect the HUNCH brand? I’m not sure that I would want a “decision engine” that is biased by the highest bidder, ya know?
What do you think?
Excellent posts, I’m going to give it a great review. Check back later, Thanks!!!
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Monetizing websites, blogs, etc is a good way to earn some passive income.:”`
monetizing stuffs is my trade, i love to monetize websites and other venture investments that i have~”;
well, monetizing websites and stuffs should be great. making money on the internet is a great way to earn money ;`-