Posted on June 24, 2009
Jeff Goodby’s rant in Adweek about “ghost ads” and Cannes Lions basically speaks for itself.
I understand his position…actually, I think that I kind of agree with it.
I suppose the bigger question for me is why clients don’t buy the “ghost ad” work? Why is the best work…the work that doesn’t run? Is is too edgy? Disruptive? Too risky?
Gaming the “Awards Game” doesn’t surprise me. Creative thinkers will always find a way to game the system.
The tragedy is that some of the best work…never gets to see the light of day.