Be Bold

Posted on March 7, 2012

At today’s Apple Event, new CEO Tim Cook showed what makes Apple great—-true innovation, masterful design, joy, confidence and showmanship. As expected, the new products are sleek, beautiful and “sexy” (as Steve Jobs liked to say).

Innovations aside, what I found most inspirational was Apple’s unabashed claim that it was captain of today’s brave new world of technology. Rather than hold itself up to rivals (remember those Mac vs. PC spots), Tim Cook stated again and again that Apple was a “post PC” company—a strategic repositioning of the brand that masterfully dismisses all rivals. Brilliant.
“Why join the navy, if you can be a pirate?”
– Steve Jobs

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