The Network Effect (on us)

Posted on July 14, 2008

Albert-Laszlo Barabasi’s book left its mark on us back in 2002.  We still think that it is a pivotal work that is worth a read if you’ve missed it.  His theories have played out in Google, LinkedIn, Facebook and Ning.

It was Barabasi’s work that first led us to James Surowiecki and The Wisdom of Crowds.  Our Customer Cabinets(TM) were the end result.  Why should anyone “rent” access to a sample of their customers after all? It is far more effective to sponsor a community of customers and potentials…and tap into them constantly for advice and insight.  Add a robust database on the back-end and you have a strategic asset that just gets smarter about each respondent with every question you ask.  Infinite Learning.  Awesome Advantage.

Now we are on to the next application of these important theories about networks.  For years we have used Mind-Mapping in focus groups.  Get ready for Mind-Mapping on steroids.  We are excited…and the new product’s launch is just around the corner.

Stay tuned.

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