Keeping Up With The Time
Posted on July 29, 2008
I am intrigued by the power of opening up one’s platform to the world of programming talent out there. The results are impressive as both the flood of applications for Facebook and Iphone have proven.
One example of the fruits of this strategy is the Emerald Chronograph (Iphone’s App Store Pick of the Week).
Here is how they describe it…
Watch collectors, astronomers, and those who simply admire a beautiful feat of engineering have been waxing enthusiastic over the Emerald Chronometer. A $4.99 application, Emerald Chronometer models seven “high-end mechanical watches,” offering such “complications” as sunrise, sunset, moonrise, moonset, longitude, latitude, and others.
In short, this $5 app turns your Iphone into a fancy, mechanical watch. Why wouldn’t a high-end watch company want to take advantage of this technology as a viral marketing play? The team behind the app is right here. All that one would have to do is…call?
It is certainly an interesting way to get those who are “saving up” to have a small taste of the real thing. And, even better, it is a constant reminder that the “real thing” is out there waiting for you when you do want to drop the $3-6K on a really nice watch.
Just a thought.
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