Microsoft Combats Bad Vista Word-of-Mouth with The Mohave Experiment!
Posted on August 7, 2008
In the wake of overwhelmingly negative consumer sentiment regarding Microsoft Windows Vista, Microsoft decided to reach out to consumers to see what was going wrong. What they found was that many people had extremely negative views of Vista…without ever using the product. So Microsoft conducted an experiment. They set out to see how people would feel about experiencing Microsoft Vista if they had no preconceived notions of the product. Thus, The Mohave Experiment was born!
Microsoft sat down with dozens of computer users to give them a “preview” of the latest Microsoft OS called “Microsoft Mohave”. First, they asked consumers for their overall impressions of Microsoft Vista and, unsurprisingly, consumers gave resoundingly negative feedback. However, none of the consumers that they interviewed had ever used Microsoft Vista.
The team from Microsoft then told consumers that they had a new operating system that they wanted to share with them and showed each consumer a new Microsoft OS called “Microsoft Mohave”. Overall consumer impressions of “Microsoft Mohave” were extremely positive and many respondents stated that they would certainly adopt this new OS. After hearing each consumer’s feedback, Microsoft then broke the news…”Microsoft Mohave” was actually Microsoft Vista!
With The Mohave Experiment, Microsoft was able to show that preconceived notions of Vista were keeping consumers from adopting their latest OS and combat negative word-of-mouth with authentic consumer experiences. By making numerous positive consumer reactions to Microsoft Vista available to the world, Microsoft has set out to reset negative consumer perceptions of Microsoft Vista. The question is…will the world tune in to see for themselves? Check out The Mohave Experiment at www.themohaveexperiment.com
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i have windows vista on my new computer and at first i didnt like it because
of all the updates i was getting when i was online but most of this has ended and i like the system just fine NO PROBLEM Larry ar.