Posted on May 28, 2008
Suffice it to say that I’ve given some serious thought to the many virtues and wonders of ice cream.
As far as I can tell its a miracle food.
Might not have anti-oxidants but it can certainly work some magic.
Despite my deep respect and affection for ice cream, I can say with complete certainty that I’ve never thought about a code of ethics for the whole category.
And I’m pretty sure that my version of a code for ice cream would go something like: eat it often, eat it happily and share when necessary.
The Pacific Ice Cream Manufacturers’ Association, however, penned something considerably more thoughtful.
Take a look below to see the credo that shaped their organization, as written back in 1922.
Good inspiration here for how precise language can articulate value systems and galvanize an organization around core beliefs.
Posted on May 27, 2008
Hollywood has landed in our backyard, at least temporarily.
It’s true. What was once our corner intersection has been tranformed into a 1930’s street scene for the filming of Public Enemies. A Michael Mann directed movie, it follows the story of how The Feds try to take down American gangsters John Dillinger and Pretty Boy Floyd among others. You can imagine that we’ve been on the neighborhood watch for the all-star cast including such legends as Jonny Depp, Christian Bale and academy-award winner Marion Cotillard.
But what really is fascinating is to see how they’ve played “Extreme Makeover” with an otherwise ordinary stretch of Lincoln Avenue.
For starters, they’ve re-branded all of the street shops as more era-relevant offerings. What used to be bars and restaurants have become old coffeeshops, garment shops and transient hotels:
Beyond just new signage, the crew has actually created working storefronts. This bookstore turned bakery actually has baked goods in the window and the barbershop next door comes equipped with old school magazine reading and scissor-snipping barbers.
The famous Biograph Theater has done some time travel as well with a new brick wall, new windows and an altered sign.
The time-travel to the 1930s has been great fun for the gang here at Peacock Nine. But mostly its this production’s attention to detail and strive for authenticity that we find so completely compelling and inspiring.