Nobby Lobby

Posted on August 28, 2008

While working on our skate project, we stumbled upon The Ghetto–an former love hotel in Japan that was converted into a micro skate mecca complete with a bar, skate shops, and a ramp in the lobby.  The aesthetic is all street…and the logo was designed by Keith Richards.

Photos courtesy of Pingmag.  

(If you get the chance, Pingmag is worth a look)

Clown Tag

Posted on August 12, 2008

Banksy this is not.  That said, it did make me smile.  Perhaps that was precisely the clown’s intent.

Graffitti fascinates me.  It seems to exist in the perfect intersection of authenticity, art, culture and belief.

 

note: I came across this on a site that is a favorite of Tracy Jones’ www.ffffound.com

 

Comical Politics

Posted on August 12, 2008

There is nothing funny about a normal “joe” trying to run for office.  Especially after potential-candidate Sean Tevis learned that he would need $26,000 to even have a shot at besting the Republican incumbent.

Tevis’ creative solution relied on three things we admire…

1. Creativity

2. Ingenuity

3. Authenticity

The “game” is changing.  

But a handful of new politicos like Tevis and Obama are leveraging it to make movements and forge a new political reality.

Where politics goes from here is exciting to ponder.

Photos Make Good Neighbors

Posted on August 12, 2008

NPR today recounted how the Hello Neighbor project leverages photography and the curiosity of children to break down the fears, prejudices and divides that exist among those who live in a rapidly gentrifying section of Portland, Oregon.  

Photo journalist Julie Keefe’s vision was not just successfully executed…it is an example of one person doing something truly significant.

 

Microsoft Combats Bad Vista Word-of-Mouth with The Mohave Experiment!

Posted on August 7, 2008

In the wake of overwhelmingly negative consumer sentiment regarding Microsoft Windows Vista, Microsoft decided to reach out to consumers to see what was going wrong.  What they found was that many people had extremely negative views of Vista…without ever using the product.  So Microsoft conducted an experiment.  They set out to see how people would feel about experiencing Microsoft Vista if they had no preconceived notions of the product.  Thus, The Mohave Experiment was born!

Microsoft sat down with dozens of computer users to give them a “preview” of the latest Microsoft OS called “Microsoft Mohave”.  First, they asked consumers for their overall impressions of Microsoft Vista and, unsurprisingly, consumers gave resoundingly negative feedback.  However, none of the consumers that they interviewed had ever used Microsoft Vista.  

The team from Microsoft then told consumers that they had a new operating system that they wanted to share with them and showed each consumer a new Microsoft OS called “Microsoft Mohave”.  Overall consumer impressions of “Microsoft Mohave” were extremely positive and many respondents stated that they would certainly adopt this new OS.  After hearing each consumer’s feedback, Microsoft then broke the news…”Microsoft Mohave” was actually Microsoft Vista!

With The Mohave Experiment, Microsoft was able to show that preconceived notions of Vista were keeping consumers from adopting their latest OS and combat negative word-of-mouth with authentic consumer experiences. By making numerous positive consumer reactions to Microsoft Vista available to the world, Microsoft has set out to reset negative consumer perceptions of Microsoft Vista. The question is…will the world tune in to see for themselves? Check out The Mohave Experiment at www.themohaveexperiment.com

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